Jarel Tay, real estate agent in Singapore
Jarel TayERA Top 10% Achiever · CEA-registered
ERA Real Estate

Real Estate Agent in SingaporeMove into your next home without paying two mortgages

I help families sell and buy at the same time, with a clear plan, the right timing, and zero stress.

CEA-registered · ERA Realty Network · Most of my clients come through referrals

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✓ Estimated value✓ Selling strategy✓ Timeline✓ No obligation
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I'll prepare your valuation and move plan and send them shortly. Anything urgent, call 8023 1888.

38
Properties sold
40+
Clients helped
Since 2014
In the business
Top 10%
ERA Achiever
D19·20·28
Focus areas
Most families don't need another agent. They need a plan. That's where I come in.

Wait, don't sell before reading this

Most sellers lose thousands to one of three avoidable mistakes. Know them before you list, and let's price your home properly first.

Pricing on a guessSelling before planning the buyTimelines that don't line up
Get My Free Move Plan →
Why moving feels so hard

Selling and buying at once is where most people get stuck

Sell first and you risk having nowhere to go. Buy first and you risk two mortgages. The stress isn't the paperwork, it's the timing. That's exactly the part I take off your plate.

Doing it alone

  • Guessing your price and sitting on the market for months
  • Selling fast, then scrambling for somewhere to live
  • Overpaying on the buy or getting hit with a high COV
  • Juggling finances, timelines and deadlines on your own

With PropertyJar

  • Your numbers and timeline mapped out before we list
  • Priced on real data and marketed to bring serious buyers
  • The buy negotiated for little to zero COV, no overpaying
  • Extensions and handover timed so you move once
Real client · real result

Stuck for months with another agent. Sold in three.

A family of five wanted to upgrade from a 4-room HDB to an Executive Maisonette. Their flat had been on the market with another agent for months, with just one viewing and no offers. There was no shortcut: we sat down first and ran through their full financial picture and timeline before doing anything else.

Within three months the flat had multiple viewings and five offers, and sold slightly above valuation with a three-month extension to stay. The harder half was buying, most resale units nearby were old, unrenovated and priced above market. We secured a renovated EM, negotiated with no COV and no extension needed, so the family moved from their old home into their new one in one smooth step.

3 months
From stuck to sold
5 offers
After months of none
Above valuation
Final sale price
$0 COV
On the new home
How I work

A calm, detailed process, not a hard sell

Clients thank me most for being thorough and patient. Here's the plan I run for every move.

Numbers & timeline

We map your finances and the exact sell-and-buy sequence first, so you're never caught short.

Price & prepare

Real market data, a professional listing, plus brochures and floor plans so buyers arrive informed.

Drive real viewings

Active marketing that brings serious buyers and genuine offers, not tyre-kickers.

Buy smart

Target the right unit and negotiate hard for little to zero COV, so you never overpay.

Bridge the move

Extensions and handover timed so you move from old home to new in one clean step.

What I do

Full-service, whatever your next move

Right-sizing (selling)

Upgrade or downsize with a proper plan, priced to sell and timed to your life.

Smart buy

Detailed planning and sharp negotiation to land the right home with little to zero COV.

Specialty

Shophouse sales & purchase

Buying or selling a shophouse takes different expertise. This is my specialty, handled end to end.

Enquire about your shophouse →

New launch & investment

Invest with data-led selection of new launches, matched to your budget and goals.

Rental

Lease out your property or find the right home to rent, managed without the hassle.

Sell & buy together

The full transition coordinated as one plan, my core strength, so nothing falls out of sync.

Where I work

Deep local knowledge in the North-East

I focus where I know the ground best, which means sharper pricing and stronger buyer networks.

District 19

Serangoon, Hougang, Punggol & Sengkang - HDB and private.

District 20

Bishan, Ang Mo Kio & Upper Thomson.

District 28

Seletar, Yishun & Jalan Kayu.

Why clients choose me

Prepared, patient, and on your side

I come prepared

Every step is backed by a report, so you understand exactly what's happening and why.

No shortcuts, no pressure

We plan first and sell right, rather than rushing you into a quick, cheap deal.

Buyers leave informed

Everyone who views your home leaves with a brochure and floor plan, a serious first impression.

Referral-led reputation

Most of my clients come through referrals, so the trust is already earned.

What clients say

In their words

Worked with Jarel recently? Leave a review →

★★★★★

I wanted to express my gratitude for Jarel's exceptional assistance and guidance, it made a huge difference in our property journey. He was knowledgeable, responsive and willing to help, making a great impression. Highly recommend reaching out to him for your property needs.

- Jason Tan
PropertyGuru review · Dec 2024
★★★★★

I had the pleasure of working with Jarel. His down-to-earth approach, sound business sense and integrity made a big difference. He was reliable and thoughtful throughout, consistently going above and beyond to address all my questions, and handled viewings and negotiations with professionalism. Grateful for the outcome, thank you!

- Steve Lim
PropertyGuru review · Dec 2024
★★★★★

Jarel was patient in navigating us through the entire process of renting out, selling and buying our flat. His knowledge and expertise made everything much easier, and he always went out of his way to help even without us asking. Everything went smoothly, would highly recommend him to family and friends!

- Sally
PropertyGuru review · Dec 2023
Good to know

Common questions

Can you help me sell and buy at the same time without being homeless in between?

Yes, this is exactly what I specialise in. We plan your timeline upfront and negotiate extensions on your sale and completion dates on your purchase so they line up, letting you move directly from your old home to your new one.

My flat isn't selling. How would you get it moving?

Usually it comes down to pricing, presentation and marketing. I re-price on real recent transactions, prepare a proper listing with brochures and floor plans, and market actively to bring serious buyers. In one recent case a flat that sat unsold for months received five offers within three months of me taking over.

What is COV and how do you keep it low when I buy?

Cash Over Valuation (COV) is any amount you pay above a property's valuation, in cash. By targeting the right units and negotiating firmly, I aim for little to zero COV on your purchase so you're not paying more than a home is worth.

Which areas do you specialise in?

I focus on the North-East, Districts 19, 20 and 28, covering Serangoon, Hougang, Punggol, Bishan, Ang Mo Kio, Upper Thomson, Seletar and Yishun. Deep local knowledge means sharper pricing and a stronger buyer network.

Do you handle shophouses?

Yes. Shophouses are a specialty of mine and are handled differently from residential property. Whether you're buying or selling one, I manage the process end to end.

Do you help with new launches and investment?

Yes. I help clients invest in new launches with a data-led approach, matching the right project to your budget, timeline and goals.

Is the Free Move Plan really free?

Yes, completely. The Move Plan, an estimated value plus a strategy and timeline for selling and buying, is free with no pressure and no commitment. Many people use it simply to understand their options before deciding anything.

Are you a licensed agent?

Yes. I'm a CEA-registered salesperson (CEA Reg. No. R053928J) under ERA Realty Network Pte Ltd (Agency Licence No. L3002382K), and an ERA Top 10% Achiever. You can verify me on the CEA Public Register.

Thinking about your next move?

Send your details and I'll come back with a free, no-obligation valuation and a clear sell-and-buy plan.

Sent straight to Jarel - he replies personally, usually the same day.
Get My Free Move Plan

Wait, don't sell just yet

Most sellers lose money on one of three avoidable mistakes. Get a Free Move Plan before you list, no obligation.

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